"The concept for our Texas Fifty-Two-Step Tour—a digital armchair travelogue of
52 counties in our heritage tourism region, many of them rural and remote—posed
several challenges. It had to quickly convey a difficult idea, of a region rather than
an entire state or a single destination. It had to promote 52 different county names.
And it had to make it all look fresh and fun.
From what I had seen, I knew Tomato Graphics would bring the right spirit and
skill to the project. We're so glad we called in the Top Tomato on this year-long,
Scope: Design branding for 52-week project. Print, web, marketing elements.